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:: CROWDFUNDING
The ability to raise money for your music endeavors is huge.  It is often the make or break moment towards the progress of your project.  

Just as the music business has shifted online with sales and streaming, so to has your ability to tap into an existing network of fans, friends and family.  The following crowdfunding websites understand this and have created a platform for you to get the necessary funds to move forward with your musical endeavors.  

Check out the details of each one and decide if one of them is right for you.  Most of these platforms involve funding for a wide variety of project types, not just music.  They also often include an interactive relationship with “rewards” like merchandise or music as a small compensation for support.  Have more questions?  Visit each platform’s own website below to find out more information.  

Why stop here?  Now that you are familiar with the concept of online crowdfunding, delve a little deeper and find others that might work better for you.  A quick google search will reveal many options out there.  


:: the terms of these crowdfunding platforms can change at anytime.  for the most current information, please make sure to verify directly on their own websites.
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:: KICKSTARTERhttp://www.kickstarter.comshapeimage_8_link_0
::    Monthly Traffic Estimate: 5.5M US
::    Funding: Projects must reach goal in order for project creator to receive funds.
::    Fees: Free to sign up, 5% fee of funds raised, plus Amazon Payments processing fees.
::    Categories: Art, Comics, Dance, Design, Fashion, Film, Food, Games, Music, Photography,
      Publishing, Technology, and Theatre.
::    Project Duration: 30 – 60 days.

If you want to be on the hottest crowdfunding platform, then Kickstarter is the place to be. Celebrities have used it to fund movies, companies have launched popular new tech gear, and artists have funded their work. Top projects have seen upwards of $10M in funding, with projects in Music and Technology getting the highest dollar amounts.
Out of the four platforms compared here, Kickstarter is the only one of two that requires your project to reach its goals in order for you to receive funding. While you might consider that a con in your comparison shopping, consider this instead: if you choose to receive the funding for your project even if it does not meet its goals, will you still be able to fulfill the rewards? If the answer is no, then it’s best to go with Kickstarter or a platform that allows you to only receive funds when the project reaches its goals.https://www.kickstarter.com/shapeimage_9_link_0
:: GOFUNDMEhttp://www.gofundme.comshapeimage_10_link_0
::    Monthly Traffic Estimate: 2.3M US
::    Funding: You will get the funds earned for projects, regardless of whether the project reaches 
      its goal.
::    Fees: Free to sign up. 7.9% + $0.30 per donation, or 9.25% total fee for non-profit projects.
::    Categories: National News & Events, Accidents & Emergencies, Animals & Pets, Babies, Kids, 
      Family, Business, Celebrations, Community, Competitions, Creative Arts, Dreams, Education,
      Funerals, Medical, Missions, Non-Profits, Charities, Sports, Travel, Volunteer, and Weddings.
::    Project Duration: No deadlines unless you choose an All-or-Nothing campaign.

Whether your goal is business or personal, GoFundMe is a good platform to turn to. Unlike Kickstarter, Indiegogo and PledgeMusic, many projects don’t actually offer rewards to backers; they are simply asking to be funded to achieve their goals.
GoFundMe is a platform that allows you to keep the funds you are pledged, regardless of whether your project meets its goals. This means that if you offer rewards or other promises to backers, you need to be sure that you can fulfill them even if you do not meet your goal.http://www.gofundme.com/shapeimage_11_link_0
:: INDIEGOGOhttp://www.indiegogo.comshapeimage_13_link_0
::    Monthly Traffic Estimate: 919K US
::    Funding: You can choose to get the funds earned for projects, regardless of whether the 
      project reaches its goal.
::    Fees: Free to sign up, 4% fee to funds if the project reaches its goal, 9% fee to funds if it does 
      not, plus 3% credit card processing fee and $25 wire fee for non-US campaign.
::    Categories: Animals, Art, Comic, Community, Dance, Design, Education, Environment, Fashion, 
      Film, Food, Gaming, Health, Music, Photography, Politics, Religion, Small Business, Sports, 
      Technology, Theatre, Transmedia, Video, and Writing.
::    Project Duration: Up to 40 days.


Indiegogo, compared to Kickstarter, supports a wider range of project categories to choose from. Their top projects have also received funding over the $10M range. As noted, you can choose from a flexible funding option that allows you to keep any contributions, regardless of whether the project reaches its goals, or a fixed funding that allows you to only keep contributions if the project reaches its goals. If you choose the flexible funding option, you need to be sure that you can fulfill rewards for backers even if the full goal is not met.https://www.indiegogo.com/shapeimage_15_link_0
:: PLEDGEMUSIChttp://www.indiegogo.comshapeimage_17_link_0
::    Monthly Traffic Estimate:  1.4M US
::    Funding:  Projects must reach goal in order for project creator to receive funds.
::    Fees:  15% flat fee.  Nothing else. 
::    Categories: Created just for musicians.
::    Project Duration: Up to 90 days. 

PledgeMusic gives you many of the benefits of a record deal, but you remain in control of the creative process and retain 100% of your commercial music rights. Each project submitted to PledgeMusic is personally assessed by a member of its team who helps sets the parameters of your campaign. Unlike the other platforms compared here, the dollar amount being raised is hidden from the public. They only see what percentage of the album is funded so far.
 84% of campaigns launched through PledgeMusic reached their goal in 2013.  76% of the PledgeMusic community pledge on projects they find on the platform without being personally connected to the band or artist. 99% of musicians on the platform opt to give a small portion of the funds raised to the charity of their choice. Unlike the other platforms listed above, when the crowdfunding campaign ends, a pre-sale window begins for your album.  Many major acts are currently using PledgeMusic. 







:: the terms of these crowdfunding platforms can change at anytime.  for the most current information, please make sure to verify directly on their own websites.  http://www.pledgemusic.comshapeimage_18_link_0
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